You could be saving so much time and so much money…
Automation is a complex process that most people don’t fully understand.
A lot of people know about things like autoresponders that can make their lives a little easier, but there are actually many ways to automate your marketing that can save you unbelievable amounts of time and money.
You can automate everything from landing page creation, to prioritizing customers based on how likely they are to buy, to measuring metrics based on performance of campaigns.
Marketing automation can be used for:
- Lead generation
- Relationship marketing
- Segmentation
- Measuring ROI
- Customer retention
- Upselling and cross-selling
- And so much more
If you’re not making use of automation tools and processes, you’re really missing out on a lot of potential. You could be saving so much time and so much money, and making your life so much easier… you’ll be kicking yourself when you realize you should have been doing this all along!
What It Is, And Isn’t
First, let’s talk about what marketing automation is, and about some of the common misconceptions people have about it.
First of all, let’s talk about what it is NOT.
Most people have the misconception that marketing automation just refers to using an autoresponder for email marketing, but that is only a very minor componenet of marketing automation.
So what IS it, then?
Wikipedia defines marketing automation as:
Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
That’s a decent definition, but it really doesn’t delve into how much can be done through marketing automation. It can be used to guide leads through a complex sales funnel, from the lead generation process, to the initial sales funnel, to nurturing leads already developed, to closing sales, cross-selling, upselling, and even retention. It involves the entire life cycle of the customer.
Marketing automation can be used to boost a potential customer’s lifetime value (LCV – Lifetime Customer Value), boost loyalty, segment audience to bolster conversions, deliver personalized promotions, and so much more.
Marketing automation can be as simple or complex as you want or need it to be. It can be as simple as sending a customer a free report after opt-in to as complex as generating the lead, attempting a sale, segmenting the customer, retargeting the customer, selling, upselling, etc.
Resources
Here are links to the resources found in this post:
>> http://www.infusionsoft.com
Next Steps
If automating your business is something you are grappling with getting right in order to free up your utilisation to focus on your core business and would like to learn more, then downloading our ‘Forager Bee’ 2 Step Case Study, “2 Step Case Study To Leverage Automation So It Feels Like Your Team Just Doubled In Size Without The Cost.” , below is a good place to start:
Remember…there’s honey inside the hive…(but only if you apply it).
