So, you want to learn how to create attention-grabbing headlines that will motivate potential customers and close the deal?
If you’ve ever talked to copywriters, chances are you’ve heard about the power of a winning headline and its measurable effect on your bottom line.
If you fail to capture your reader’s attention within the first few minutes of them reading your copy, you’ll likely lose them forever.
Add to that, the fast-paced digital world where people are used to social media updates flying across their screen all day long, overloading them with information, and you need to work extra hard to capture their attention long enough to convince them to read your message.
Think about that for a minute and the pressure that it puts on copywriters. Your headline matters so much that if you fail to hit the mark in your first few minutes (possibly seconds), you may never have another chance with that person again.
Your headline sets the tone. It’s the first impression you make on your visitor, and it’s single-handedly the most important component of a successful sales page.
A compelling headline captures attention and convinces people to continue reading every single word on your page until you have closed the deal. It persuades visitors into becoming customers, and makes believers out of the skeptics. And if it’s done right, it has the power to transform a sales page into an incredible money-making machine.
David Ogilvy, a business tycoon, known as the “father of advertising” believed that the headline of a sales page was the single most important component in a marketing system. I agree!
He also summarized the importance of a killer headline with the following quote: “On the average, five times as many people read the headline than they do the body.”
Are you beginning to see the importance of an attention-grabbing headline that conveys your message and speaks to your audience?
A captivating headline is everything!
And here’s the great news: Despite the information-overload that many of us suffer from where we don’t give much of anything our full attention, creating powerful headlines that ultimately persuade someone to respond to your copy isn’t all that difficult when you know how to harness the power of emotional and intellectual triggers that will prompt anyone (even the most jaded) into taking action.
In fact, when you follow a proven formula for creating attention-grabbing headlines, used by the most experienced copywriters online, you simply can’t fail!
To help you get started, here are some power words commonly used in successful headlines and ad copy. Most high-converting headlines will incorporate at least one of the following words:
Mystery Words: Secrets, Insider, Proven, Expert, Revealing, Unlock, Uncover, Announcing, Rare, Unusual, Explore, Discover, Exclusive, Private.
Excitement Triggers: Savings, Save, Bonus, Instant, Lifetime, Special, Unleash, Ultimate, Maximum, Exceptional, Powerful.
Urgency Words: Rush, Immediately, Instant, Limited-Time, Temporary, Last Minute, Urgent.
Power Words: Boost, Grow, Succeed, Accelerate, Turbo Charge, Guaranteed, Tested, Profitable, Trusted, Amazing, Stunning, Phenomenal, Incredible, Unbelievable, Jaw-Dropping, Sensational.
Simplify Words: Easy, Simple, Fail Proof, Foolproof, Effortless, Child’s Play, Easier, Stress-Free, Easy Going, Laid Back.
Here are links to the resources found in this article as well as additional tools worth exploring:
Confessions of an Advertising Man
10-Day Copy Challenge:
If you are wondering if your headlines are converting as well as they could and would like tried and tested tips to crafting high converting headlines then downloading our ‘Forager Bee’ Tips “6 Fail Proof Tips To Writing Headlines That Convert Like Crazy Even If You’re A Newbie”, below is a good place to start: